PDF Ebook Competitive Intelligence, Analysis and Strategy: Creating Organisational AgilityFrom Routledge
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Competitive Intelligence, Analysis and Strategy: Creating Organisational AgilityFrom Routledge
PDF Ebook Competitive Intelligence, Analysis and Strategy: Creating Organisational AgilityFrom Routledge
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The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage.
This book was originally published as two special issues of the Journal of Strategic Marketing.
- Sales Rank: #4474002 in Books
- Published on: 2012-12-12
- Original language: English
- Number of items: 1
- Dimensions: 9.80" h x .80" w x 6.80" l, .0 pounds
- Binding: Hardcover
- 248 pages
About the Author
Sheila Wright is Reader in Competitive Intelligence and Marketing Strategy at De Montfort University, UK. She is widely regarded as a thought leader in the Competitive Intelligence and Insight Management field. Previous contributions to the field include numerous Journal articles and conference papers as well as invited addresses to industry bodies and practitioners.
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